The science communication of whale watching – A marketing based people-focused science communication process and impact model
High quality multimedia content and strategic planning processes lie at the heart of successful science communication.
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High quality multimedia content and strategic planning processes lie at the heart of successful science communication.
Despite society’s increasing dependence upon – and increasing need for – scientific solutions to global and local challenges, the diffusion, understanding, and use of science in society remains an area that is daunting and impenetrable.
This is a practical and hands-on workshop for science communicators wanting to engage in multimedia outreach and learn how to create engaging content for public communication, with a particular focus on video production and storytelling.