Stylistic elements of YouTube videos: What do users expect of science communicators?
The rise of social media as a dominant information source has given new avenues for science communicators to deliver scientific information to the general audience.
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The rise of social media as a dominant information source has given new avenues for science communicators to deliver scientific information to the general audience.
Amidst long standing socio-scientific controversies regarding topics such as vaccination and climate change, lay people are required to make up their mind about scientific phenomena on a regular basis.