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The call for dialog as the ‘gold standard’ in public communication of science and technology is ubiquitous. Some even denounce any form of knowledge dissemination from science to public not based on dialog or public engagement as application of the ‘deficit model’ – the utmost form of contempt our community has to offer.
In our paper we compare the relationship of scientists with the public in two broad areas of scholarship – natural and social sciences. We are interested whether natural and social scientists conceptualize their relationship with the public differently and whether they are approached by journalists in different ways.
Two ideal types of public communication of scientific knowledge can be distinguished: popularization of research, triggered by a scientific publication or other event within science, and provision of scientific expertise, triggered by public demand to understand a social problem such as climate change and find a solution.