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Assessment on the science communication effect of S&T contest – A case study of 31st China Adolescents Science &Technology and Innovation Contest(CASTIC)

Science & technology and innovation contest is a popular form to conduct science communication because it can constantly attract media and audience’ attention, and mobilize more resources among institutes, universities, schools, science centers and museums in the long run. How to assess the science communication effect of the contest is an interesting question with value of theoretical exploration and practical implication.