Shortcomings in public health authorities’ videos on COVID-19 When lack of creativity kills the message

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Shortcomings in public health authorities’ videos on COVID-19 When lack of creativity kills the message

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Video communication has played a key role in relaying important and complex information on the COVID-19 pandemic to the general public. The aim of the study was to compare videos on COVID-19 published by Norwegian Health Authorities, WHO and on YouTube as a first step towards identifying whether videos by health authorities measure up to contemporary creative practices and video consumer behaviour on YouTube.

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