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The fields of plant science and horticulture are vital for a myriad of global issues, including food security, conservation of biodiversity, and human health. However, plant blindness, or the idea that people do not appreciate or understand the importance of plants, poses a real challenge in attracting the next generation of plant scientists and professionals.
The Chicago Council on Science and Technology (C2ST) is a not-for-profit organization that strives to increase the scientific literacy of Chicago’s citizens through live storytelling and interactions with the public. Unlike most informal science education (ISE) organizations, such as museums, zoos and arboreta, C2ST relies on local partners for venue locations.
Organizations focused on life science are often challenged with sharing scientific discoveries and milestones with the broader public. The Morton Arboretum is a botanical garden with a strong interest in connecting its scientific expertise and research to its visitor base (>1 million per year) and to an external audience through diverse channels. This organization is developing a solution to overcome this challenge.