An analysis of Chinese netizens’ search behavior about demand of science popularization
Author: Dan Wu – China Research Institute for Science Popularization, China
Co-author:
Qi Zhong – China Research Institute for Science Popularization
The rapid development of Internet provides a more convenient, effective platform for science and technology communication. In recent years, many websites in China have played an important role for science and technology communication, and promote the popularization of science and technology.
In this study, based on the determination of the theme and seed words, we established the data platform through the Chinese largest search engine Baidu, obtains the relevant data of Chinese netizens’ search behavior about demand of science popularization.，and analyzes the data to master the need of Chinese netizens.
The visual talk consists of four parts: the first part is to analyzes the current development trends of Chinese netizens’ search behavior about demand of science popularization; the second part is to analyzes characteristics of Chinese netizens’ search behavior about demand of science popularization ; the third part is according to the search index changes caused by focus event , to analyze the reasons; the last part draws some conclusions and gives relevant suggestions.
The author has not yet submitted a copy of the full paper.
Presentation type: Visual talk
Theme: Society
Area of interest: Investigating science communication practices