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26

Scientific communication in different contexts and media

The purpose of this article is to show how to develop information strategies in different contexts and media in the environment of scientific communication in the digital age, particularly, under the conditions of web media and its role in museum activities that can influence the decisions made to promote the democratization of knowledge and to support lasting relationships among science, technology and society.

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Beyond the News Content: Exploring The Relationship Between Online Sources Of Information And Perception Of CAM Therapies Among Digital Natives In Spain

The media panorama in the Spanish society has changed dramatically over the last decade. The current situation is characterized by an overlapping of news “containers” where traditional printed and audio-visual news outlets coexist with an ever increasing use of exclusive online sources, such as digital versions of traditional media, social networks, blogs and search engines.