Author: Livia Maria Botin – Universidade de São Paulo, Brazil

Co-author: Gildo Magalhães – Universidade de São Paulo

This study examined how the talk show Roda Viva, produced by the television network TV Cultura, had discussed and publicized issues that are related to science and technology in the last decades of the twentieth century (1986-2006). The hypothesis of this thesis states that the images of scientific activity transmitted by the TV show reflect mostly TV Cultura own pedagogical and political project as well as the expectations of São Paulo intellectual elites who worked at this institution during the covered period. In addition, we analyzed how these interviews influenced the construction of multiple views on science in Brazil. The sources used to support this research consist of three major documentary sets: 1) interviews with public people and politicians who are important to S&T areas in Brazil and members of the scientific community; 2) Padre Anchieta Foundation Statutes and reports referring to TV Cultura; and finally, 3) interviews with members of Roda Viva production staff.

The author has not yet submitted a copy of the full paper.

Presentation type: Show, tell and talk
Theme: Science
Area of interest: Influencing policies through science communication