Author: Zi Zhao Lieu – The National University of Singapore, Singapore

Co-authors:

  • Letchumi D/O Mani – The National University of Singapore, Singapore
  • Denise De Souza – Nanyang Technological University, Singapore
  • Tzer-Liang, Benedict Lin – Nanyang Technological University, Singapore
  • Koon-Peng, Glenn Toh – Nanyang Technological University, Singapore

The development of scientific communication movement in Singapore can be described in terms of an evolving and increasingly complex relationship between discourses about Science and its role in society, and the communication of Science and its ideas, through formal education and other forums. When Singapore became independent in 1965, the fledgeling nation had limited scientific resources and very little industrialization. Thus, one of the most urgent agenda by the new Singapore government was to build up human capital, trained in Science and technology to meet the demand of industrialization. To do so, the Singapore National Academy of Science was set up two years after independence to promote and cultivate keen interest for in Science and engineering among school children and the general public such that they will consider a future career in science and technology. Both the Science Centre Singapore and the Singapore Association for the Advancement of Science was instrumental in its early days to promote and communicate Science to the public. Since then, the Science communication movement has also grown from the initial concerns with the extrinsically motivated promotion of scientific literacy for economic needs to include more mature intrinsic concerns such as helping scientists to communicate their work more effectively. This story traces this evolution, highlighting how extrinsic and intrinsic motivations, as well as top-down and ground-up movements, have shaped discourses about Science, and the communication of Science, in Singapore.

The author has not yet submitted a copy of the full paper.

Presentation type: Individual paper
Theme: Time

Author: Zi Zhao Lieu – The National University of Singapore, Singapore

Co-authors:

  • Yih Cherng Liou – The National University of Singapore, Singapore
  • Mila Zhang – The National University of Singapore, Singapore

The widespread prevalence and persistence of misinformation in societies, such as the false belief that the constant use of the mobile phone will increase the rate of brain cancer or the use of herbal therapy are effective in treating cancer. For example, the myths surrounding cancer treatment or prevention, which may hinder proper treatment or prevention decision has led to an increase in the unnecessary public expenditure on research and public-information campaigns aimed at rectifying the situation. The general public, especially the younger generation, largely relies on the media, especially social media, to obtain knowledge and information about cancer. Such information is usually written by non-healthcare specialists and may oversimplify, misrepresent, or overdramatize scientific information. This study examines the level of cancer misconceptions among university students in Singapore and attempts to investigate the relationship between cancer misconceptions and healthcare communication channels. The general public, especially the younger generation, mainly relies on the media, especially social media, to obtain knowledge and information about cancer. Such information is usually written by non-healthcare specialists and may oversimplify, misrepresent, or overdramatize scientific information, which creates misconceptions among the receiver. Our data showed that certain cancer misconceptions do exist among university students, particularly among non-science majors. We also determined that new media and traditional media are both sources for such misconceptions, with the former affecting the tech-savvy younger generation more and the latter affecting the older generation. Furthermore, advertisement of healthcare products loaded with false or exaggerated contents are also a significant source of misconceptions.

The author has not yet submitted a copy of the full paper.

Presentation type: Visual presentation
Theme: Transformation