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Astronomy is one of the most appealing topics in Science. From time immemorial, humans have been pondering questions about the origin of the universe, life outside Earth etc. As the field has progressed, bigger and bigger investments have been necessary for further breakthroughs.
Our modern, technological world owes much to science research and investment. But in the recent past, science has alienated itself from the public and public support for science is dwindling in several countries. The relevance of pure science research is being increasingly questioned. Curiosity about the natural world is no longer an accepted justification for science investments.
One of the biggest challenges in science communications is reaching the public. Some people go to scientific activities, visit science museums and research centers or subscribe to a popular science journals.