Analysis of science communication success factors of special exhibition in science museum

Analysis of science communication success factors of special exhibition in science museum

Author: Mun Kyeongju – Science Center, South Korea

Mun Kyeongju – Gwangju National Science Museum
Ju U Ra – Gwangju National Science Museum

The 20th century science museum was centered on exhibitions centered on scientific information. On the other hand, the science museum of the 21st century is transformed into an open space for the public as a cultural center beyond simple exhibition.

In order to maintain the sustainability of the science museum in accordance with the changes of the times, efforts are needed continuously for the scientific communication of the viewers. From this point of view, the special exhibition in the science museum has a great meaning to complement the limit of the permanent exhibition.

The first element is a set of appropriate themes that will attract the mainstream audience in conjunction with socio-scientific issues.

In 2016, there was a Go match between humans and artificial intelligence. As a result, the future of robot and artificial intelligence has been of interest to visitors.

These elements were reflected in the exhibition contents, which led to high participation of visitors.

The second element is exhibited contents that visitors can create and exhibit contents that can be operated directly.

I ♥ Robot Contest and 2030 Future World Painting Contest. It became a special exhibition space where students can see the scientific thinking and artistic sensitivity of children who will be the protagonists of the future society.

Finally, the most important factor is the message that you want to convey to the visitors. With a mixed view on the future of artificial intelligence, visitors were able to imagine the future and create an exhibition space to share and share opinions.

In conclusion, the Science Museum will be able to develop into a space for active scientific and cultural communication through special exhibitions considering scientific communication.

The author has not yet submitted a copy of the full paper.

Presentation type: Visual talk
Theme: Science
Area of interest: Applying science communication research to practice