Science Communication in Tertiary Student Recruitment

Author: Tangyao Zhang – The Australian National University, Australia

Inspiring future science students is one of the missions of science communication. On one hand, established science marketing and communication practical strategies are vital for universities to recruit students who will study science at tertiary level. On the other hand, science communication is a fast-growing discipline which is creating more and more career opportunities in the education industry. Therefore, it is important to investigate science communication practice for tertiary student recruitment.

In this talk, I would like to introduce and elucidate my stories and experiences in communicating science for student recruitment purposes as a staff member of the ANU Joint Colleges of Science. These experiences include video storytelling strategies, social media management as well as a comparison of livestream videos with conventional short videos on social media platforms. In addition, I would like to point out some complicated and critical issues we are facing in practice, such as communicating science in indigenous and multicultural contexts.\

The author has not yet submitted a copy of the full paper.

Presentation type: Speakers’ corner
Theme: Stories
Area of interest: Investigating science communication practices