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There have been many calls to the mobilization of scientists to engage meaningful interactions with non-experts, but research seeking to explain and predict participation in science communication is still developing.
Recent STS literature has called for increased public participation in techno-scientific decision making, including formal processes such as consensus conferences, and informal processes, such as a broader recognition of laypersons’ expertise.
Canyon Ranch Institute, a U.S.-based non-profit, has developed a new framework for sustaining evidence-based partnerships through multiple funding sources that support the best practices of science and public communication of science to measurably improve individual and community health and well-being.
When faced with the challenge to communicate about a new field of research, you can’t rely on a traditional approach. Scientific results are not available yet and there isn’t a clear view on the necessary science.
Science communication is often seen as a minor activity of specialization for university students especially because laboratory and field investigations may be more appealing during this period.
Since Hooke’s Micrographia (1665), modern science has put images at the center of its communicative processes: drawings, diagrams, schemes and later photographs, satellite images, film.
Over recent years, there has been much discussion of the status of science communication as a discipline, as a field of empirical research and theoretical reflection.