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321

The effect of gender equality on the masculine image of physics and math in Japan and in the UK

It is known worldwide that there are fewer women working in and studying physics and engineering than in biology and chemistry. A previous study (Cheryan et al. 2017) conducted in the US devised a model to explain the strong masculine-based image of physics and engineering compared with biology, chemistry, and mathematics using three assemblages

327

#finaltrashtination

In this presentation, my current ecoculture jam #finaltrashtination is presented as higher education assignment and intervention in science communication that carry the potential to provide learners with the tools to use communication frameworks and acts not only to critique the abovementioned status quo but also to collaboratively generate transformation

328

Sustainability as Cognitive Friction: A narrative approach to understand moral dissonance of sustainability and harmonization strategies

In increasingly global hyperconsumption cultures, sustainability is not only a wicked problem (Weder et al., 2019; Davis et al., 2018; Murphy, 2012) but also a welcome vehicle for corporations to communicate about the advantages of products and services, often in misleading (Cox, 2013, p. 289) and “greenwashing” ways (Elving et al., 2015).

330

Make it relevant? Engage emotionally?: Motivating publics in a science communication experience

Science communicators often stress the need to make messages ‘relevant’, or engage with people on an ‘emotional level’, but what do these terms mean, and if communication has these qualities from publics’ perspectives, what effect does it have? Understanding this at the individual level underpins transforming science-society relationships.

334

University engagement in the Covid-19 Pandemic: The experience of the Communication Office for Outreach and Culture of the University of Campinas in Brazil

Based on the experience of the Communication Office for Outreach and Culture of the University of Campinas, in Brazil, this paper analyzes the dimensions of the university’s engagement with society since the Covid-19 outbreaking. Almost every research group, laboratory, and school turned towards helping society to cope with the crises.

336

Public perception of climate risks: Following Web communication trails during urban floods

When climate hazards affect a city, environmental and physical impacts can be detected during and after these events. Similarly, social consequences of climate extremes, such as the public perception of climate change, can be observed. In the era of the interactive use of the Internet, huge numbers of Web data are spontaneously produced by the population during an extreme weather event.