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In this presentation, my current ecoculture jam #finaltrashtination is presented as higher education assignment and intervention in science communication that carry the potential to provide learners with the tools to use communication frameworks and acts not only to critique the abovementioned status quo but also to collaboratively generate transformation
In increasingly global hyperconsumption cultures, sustainability is not only a wicked problem (Weder et al., 2019; Davis et al., 2018; Murphy, 2012) but also a welcome vehicle for corporations to communicate about the advantages of products and services, often in misleading (Cox, 2013, p. 289) and “greenwashing” ways (Elving et al., 2015).
What a nice title: Communicating the Sustainable Development Goals – For Everyone![1] However, not only the United Nations offer tools, means and workshops like this to communicate sustainability and the related 17 “goals”. National and international consultants advice to tell the “sustainability story”, use “pics more than words” or other strategies to “associate your brand with sustainability”.
By 2025, half of the world’s population, which is 1.8 billion people, will be living in water-stressed areas and an estimated two-thirds of the world population will be confronted with the unavailability of sufficient (drinking) water to meet their own needs (WHO, 2015; UN, 2014). Water supply and water scarcity are complex, sometimes abstract, global as well as very specific, local and regional problems, which often have invisible symptoms and require long-term solutions.
With our presentation, we discuss how and how much “sustainability communication” challenges so far debated concepts of science communication. We put journalists, bloggers and communication strategists on the stage and ask for the potential as well as barriers of communicating sustainability in the media.