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Since its very beginning, modern science has put images at the center of its communicative processes: drawings, diagrams, schemes and later photographs, satellite images, film. In the age of digital communication, specialists and publics live constantly immersed in a visually dense environment, particularly when it comes to science and technology content.
The poster discusses the public policies of the popularization of science and the interrelationship between academic production and its dissemination. It studies, therefore, the public communication of the science (PCS) like one of the characteristics of creation and consolidation of the scientific culture of the countries.
The article has a proposal is to conduct a comparative study of scientific culture in Brazil and Canada, observing the uses of Science, Public Communication, and technology transference (innovation) at the University of Ottawa and Federal University of Uberlandia, aiming at approaching the interrelation between academic production and its media popularization to make science popular.
This is a practical and hands-on workshop for science communicators wanting to engage in multimedia outreach and learn how to create engaging content for public communication, with a particular focus on video production and storytelling.
In our paper we compare the relationship of scientists with the public in two broad areas of scholarship – natural and social sciences. We are interested whether natural and social scientists conceptualize their relationship with the public differently and whether they are approached by journalists in different ways.
PERFORM aims to investigate the effects of the use of innovative science education methods based on performing arts in fostering young peoples’ motivations and engagement with science, technology, engineering, and mathematics (STEM) in secondary schools in France, Spain and the United Kingdom. PERFORM takes action to overcome the remaining distance between young people and science and break the outdated unidirectional model of scientific knowledge transfer.
In small countries and particularly in developing regions, national staff have broad areas of responsibility and limited time or training to incorporate scientific findings. Science advisory councils are a rarity and a luxury. Competition for the attention of policy-makers places great demands on the perceived quality of sources, type of information, and mode of presentation.