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306

Who are the science communicators? – Profiling backgrounds, practices and aspirations of a professional community

Science communication has expanded significantly in the last decades in response to society demands. We can see this expansion in increasing communication structures, practices and individual practitioners. While the communication practice has received some attention, less is known about the community of individuals that take onboard science communication. What roles do they have? What is their motivation and ethos?

307

Communicating science in stealth

‘How the Ocean Works’ is a general education module (GEM) offered by the Department of Physics at NUS. GEMs are meant for students from all faculties of the University and require no pre-requisites. A typical cohort consists of about 150 students, half of whom are from the Faculty of Arts and Social Sciences. Most of these students have had no formal training in science.

308

Taking the science stories to the people – Reaching diverse audiences through venue changes

The Chicago Council on Science and Technology (C2ST) is a not-for-profit organization that strives to increase the scientific literacy of Chicago’s citizens through live storytelling and interactions with the public. Unlike most informal science education (ISE) organizations, such as museums, zoos and arboreta, C2ST relies on local partners for venue locations.

309

Translating life science research to stories – Using media channels for broader impact and increased audience reach

Organizations focused on life science are often challenged with sharing scientific discoveries and milestones with the broader public. The Morton Arboretum is a botanical garden with a strong interest in connecting its scientific expertise and research to its visitor base (>1 million per year) and to an external audience through diverse channels. This organization is developing a solution to overcome this challenge.

310

Little lessons in science communication – A game of cards

In this workshop, we will present key principles and insights in short phrases, which can be used to stimulate discussion of guidelines to practice. We will distribute a sample of such phrases on cards to the workshop participants, interpret and order them and add to them in similar manner. Groups will be given ten prepared cards, will select five of these, and will add five of their own.

311

Big challenges for small countries in science communication

Science communication programmes, policies and practices have been spreading internationally for over two decades. A series of panels at PCST 2014 considered how this was happening, applying common criteria for reports from a dozen countries. Journal papers and special editions, and book chapters, have described the spread, more often stressing similarities than differences.

315

Reasons for use and disuse of academic social networking sites

The academic social networking sites (ASNS) ResearchGate and Academia are gaining more and more popularity among researchers (Van Noorden, 2014). They offer the opportunity to easily upload and access publications as well as for academic self-marketing. They have the potential to significantly change scientific communication. But why do researchers actually use ASNS?

318

Science communication – How to get from the lab bench to the stock exchange

Technological advancements permeate nearly every sector and industry, and a strengthening public trend is putting academic researchers under increasing pressure to show the commercial relevance of their research. We are also seeing increasing interest from venture capital funds and high net-worth individuals in the potential of science-based intellectual property.

319

Increasing awareness of women’s health services – The continued need for face-to-face communication

In 2016, the Arkansas (US) Department of Health (ADH) contracted with the University of Arkansas Clinton School of Public Service (UACS) to conduct a needs assessment of its BreastCare program. According to the ADH website, the BreastCare program “provides breast and cervical cancer screening and diagnostic services for eligible Arkansas women”

320

Skills and knowledge development of programme presenters who participate in science outreach

The National Science Museum, Thailand (NSM) brings 70 -100 science exhibits and activities to local communities in at least twenty Thai provinces each year through a programme called the NSM Science Caravan. This programme involves students from local high schools or universities who volunteer to assist as presenters with the Science Caravan.